Cannes
Cannes
The Culture Village Cannes
22 - 25 June 2026
The Culture Village, Cannes
The Culture Village, Cannes
22 - 25 June 2026
22 - 25 June 2026
ABOUT
ABOUT
88Percent is a cultural intelligence platform and event series exploring the intersection of culture, capital, creators and global growth across the Global Majority Africa, Asia, the Middle East and Latin America.
88Percent is a cultural intelligence platform and event series exploring the intersection of culture, capital, creators and global growth across the Global Majority Africa, Asia, the Middle East and Latin America.
88Percent is a cultural intelligence platform and event series exploring the intersection of culture, capital, creators and global growth across the Global Majority Africa, Asia, the Middle East and Latin America.
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CULTURAL & CREATOR ECONOMIES
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GLOBAL POPULATION
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GLOBAL POPULATION
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GLOBAL POPULATION
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GLOBAL GDP GROWTH
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GLOBAL GDP GROWTH
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GLOBAL GDP GROWTH
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CREATORS & CONSUMERS UNDER 30
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CREATORS & CONSUMERS UNDER 30
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CREATORS & CONSUMERS UNDER 30
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WHAT TO EXPECT
The centre of gravity has shifted. 88% of the world's population, 70% of its growth, the majority of its creators, capital flows, demographics and cultural exports originate beyond the Western default narrative. We are not the periphery. We are the centre.
The African Diamond Showcase
01
A curated programme in Cannes. From an intimate private villa showcase to a week of deal-making, dinners, and cultural celebration
The African Diamond Showcase
01
A curated programme in Cannes. From an intimate private villa showcase to a week of deal-making, dinners, and cultural celebration
88Percent
02
88Percent explores how culture, creativity and capital are reshaping global growth across Africa, the Middle East, Asia and Latin America.
88Percent
02
88Percent explores how culture, creativity and capital are reshaping global growth across Africa, the Middle East, Asia and Latin America.
Entertainer to Investor
03
An invitation-only dinner convening cultural leaders, investors and decision-makers to explore how influence is converting into ownership across the Global Majority.
Entertainer to Investor
03
An invitation-only dinner convening cultural leaders, investors and decision-makers to explore how influence is converting into ownership across the Global Majority.
ADVISORY BOARD
Latin America is no longer an emerging market, it’s a cultural and commercial force shaping global demand. With 400+ million digital consumers, fast-growing ad spend, and a booming creator economy, the region is redefining how influence drives purchasing decisions. Consumers increasingly trust creators, making LATAM a critical market for brands looking to stay relevant.
Cesar Christoforidis
Founder | Gravana
Latin America is no longer an emerging market, it’s a cultural and commercial force shaping global demand. With 400+ million digital consumers, fast-growing ad spend, and a booming creator economy, the region is redefining how influence drives purchasing decisions. Consumers increasingly trust creators, making LATAM a critical market for brands looking to stay relevant.
Cesar Christoforidis
Founder | Gravana
The brands that win globally aren’t the ones that scale consistency, they’re the ones that build relevance at a local level. That means moving beyond translating execution to truly localising intent, starting with behaviours, beliefs and cultural truths, and having the courage to create work that might not make sense everywhere, but resonates deeply where it matters.
Suhayl Limbada
CMO | KFC India
REGISTER
Register to access to 88Percent events
General Admission
Join the programming on the 25 June
Keynotes and networking
General Admission
Join the programming on the 25 June
Keynotes and networking
Invitation Only Sessions
Everything from General Admission plus:
Invite-only roundtables and dinner
Invitation Only Sessions
Everything from General Admission plus:
Invite-only roundtables and dinner
PARTNERS
We’re proud to partner with an outstanding group of forward-thinking organisations.
What is 88Percent?
88Percent is a global intelligence and convening platform focused on the markets shaping the future of consumer growth: Africa, Asia, the Middle East and Latin America. It brings together brands, marketers, creators, investors, platforms and policymakers to understand how culture, commerce and influence are evolving across the Global Majority.
Why is it called 88Percent?
88Percent reflects the reality that the majority of the world’s population and much of its future economic growth, sits outside traditional Western markets. It represents the audiences, creators, consumers and economies that are increasingly shaping global demand.
Who is 88Percent for?
88Percent is built for: - CMOs and global brand leaders - Media and advertising decision-makers - Investors and private capital networks - Creators and cultural operators - Platforms and technology companies - Government, tourism and trade organisations - Founders and emerging market businesses
What makes 88Percent different?
88Percent is not a traditional conference or networking event. It combines: - Market intelligence and cultural insight - Closed-door conversations and curated networking - Region-specific perspectives across growth markets - Creator economy, commerce and cultural influence - Access to senior decision-makers shaping investment and marketing strategy
What regions does 88Percent focus on?
88Percent focuses on high-growth markets across: Africa Middle East Asia & Southeast Asia Latin America
Can I speak or contribute to programming?
Yes. 88Percent welcomes speakers, moderators, researchers and contributors aligned with its mission. Programming is curated to ensure relevance, diversity of perspective and market expertise.
How do I become a partner or sponsor?
You can enquire through the partnerships page or contact the team directly at tori@88percent.co.uk to discuss sponsorship, hosting opportunities and custom collaboration formats.
Become a sponsor
What is 88Percent?
88Percent is a global intelligence and convening platform focused on the markets shaping the future of consumer growth: Africa, Asia, the Middle East and Latin America. It brings together brands, marketers, creators, investors, platforms and policymakers to understand how culture, commerce and influence are evolving across the Global Majority.
Why is it called 88Percent?
88Percent reflects the reality that the majority of the world’s population and much of its future economic growth, sits outside traditional Western markets. It represents the audiences, creators, consumers and economies that are increasingly shaping global demand.
Who is 88Percent for?
88Percent is built for: - CMOs and global brand leaders - Media and advertising decision-makers - Investors and private capital networks - Creators and cultural operators - Platforms and technology companies - Government, tourism and trade organisations - Founders and emerging market businesses
What makes 88Percent different?
88Percent is not a traditional conference or networking event. It combines: - Market intelligence and cultural insight - Closed-door conversations and curated networking - Region-specific perspectives across growth markets - Creator economy, commerce and cultural influence - Access to senior decision-makers shaping investment and marketing strategy
What regions does 88Percent focus on?
88Percent focuses on high-growth markets across: Africa Middle East Asia & Southeast Asia Latin America
Can I speak or contribute to programming?
Yes. 88Percent welcomes speakers, moderators, researchers and contributors aligned with its mission. Programming is curated to ensure relevance, diversity of perspective and market expertise.
How do I become a partner or sponsor?
You can enquire through the partnerships page or contact the team directly at tori@88percent.co.uk to discuss sponsorship, hosting opportunities and custom collaboration formats.