88PERCENT

UNLOCKING THE KEY TO THE GLOBAL SOUTH - SHAPING THE FUTURE OF MEDIA

88Percent is the next frontier of global influence – an influential hub where the most powerful brands, marketing leaders and Global South destinations connect with the media, content creators, and cultural powerhouses from the fastest growing consumer markets in the Global South.

At Cannes Lions 2025, 88Percent will showcase the creativity, innovation, and scale of media platforms from Africa, South Asia, Latin America, the Middle East, and Southeast Asia.

These regions represent over 88% of the world’s population and a $5 trillion market opportunity – making them the most important emerging forces in global media today.

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Why 88Percent?

Unparalleled Access to the Future of Media

88Percent is the only dedicated space at Cannes Lions where brand leaders can directly engage with the media platforms, entertainment ecosystems, and digital disruptors shaping the next decade of global consumer engagement.

Discover High-Growth Audiences

Meet the networks, streaming platforms, social media leaders, and production studios driving media consumption in the Global South.

Engage with Cultural Powerhouses

Connect with influential voices, content creators, and thought leaders who are redefining storytelling for diverse audiences.

Unlock Business & Sponsorship Opportunities

Explore partnerships, sponsorships, and investment prospects with the fastest-growing media entities worldwide.

What to Expect
Immersive Programming & Insightful Discussions

88Percent will feature thought-provoking panels, interactive sessions, and exclusive networking opportunities, focusing on high-impact topics such as:

  • The rise of sports and entertainment ecosystems in the Middle East.
  • The global streaming revolution driven by Latin America and Africa.
  • The dominance of mobile-first content and gaming in Southeast Asia.
  • The new wave of influencer-led marketing from South Asia.
  • The business and creative potential of multilingual storytelling across emerging markets.
Exclusive Networking & Private Engagements

88Percent is more than just a showcase—it’s a gateway to powerful business relationships. Attendees will have access to:

  • Invite-Only Leadership Dinners & VIP Networking Events with top media executives, investors, and policymakers.
  • One-on-One Business Matchmaking Sessions designed to facilitate meaningful partnerships.
  • Exclusive Brand Activations & Case Studies showcasing successful marketing strategies in the Global South.

Join Us at Cannes Lions 2025

88Percent is the must-attend destination for any brand, agency, government body and media platform looking to unlock the potential of the world’s fastest-growing consumer markets.
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